Unlikely at first, the website page speed load is important, since your site’s performance actually has large impacts on business results, in at least three ways.
Let’s take a look at these three ways from WPEngine below.
Faster Sites Get SEO Benefits – Many publishers and businesses receive an out-sized portion of their traffic from Google or other search engines.
In their continuing quest to make the Internet experience snappier for users (and thereby convince them to browse more and click on more ads), Google has begun to tilt the search results in favor of sites which load faster.
Google says: Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed – that’s why we’ve decided to take site speed into account in our search rankings.
Check out these tools below for your website’s speed load, and improving it, if necessary.
Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
Users Leave Slow Sites Faster, Harming Business Results – When sites are slow, people hit the “back” button instead of waiting for the page to load, resulting in lost traffic. How much? Smart Internet businesses have extensively tested the effect of slow pages by adding artificial delays into serving their own sites, and the results are dramatic:
* Amazon: 100 ms of delay (one tenth of a second!) caused a “meaningful decrease in revenue”
* Google: 400 ms of delay decreased searches by 0.59%, which literally would cost billions in advertising revenue
* Yahoo: 400 ms of delay caused a 5-9% decrease in traffic
* Firefox: removing 2.2 seconds of delay increased downloads by 15.4%
Unreliable Sites Ruin Marketing Efforts – The worst nightmare of many site owners is to have the site receive traditional media or social media attention… and suddenly become non-responsive to users.
Here are some more sources to check the speed/load of your website:
http://tools.pingdom.com/fpt/ (this one gives a detailed report for free)