Evergreen content (or content that is relevant every day) is what a lot of websites fuel on, when there is nothing to write about. A lot of online businesses survive online through evergreen content that they feed to their subscribers or social media followers.
Sometimes evergreen content needs new fixes, updates and additions to make it relevant for your audience. In any case, evergreen content is something you definitely can use to boost your website traffic.
Below are some tips that can help you create long-lasting evergreen posts for your websites, blogs and social pages.
USE DIFFERENT FORMATS
If you have your content in text format, why not turn it into an infographic, a video or a bunch of slides? Each format – is your new evergreen content that your can supply to your readers.
SHOW HOW / TEACHING
The “How to” articles are relevant in any case, so all you have to do is pick the right subject. Combine it with “teaching something new” in mind. Don’t forget to add illustrations where necessary.
Consider creating a funny post with photos or videos that can be used over and over again. After all, a good laugh never hurt anyone.
Create a list of quotes of famous people. You can separate it as quotes from scientists, celebrities, etc. Good quotes never get old.
“…OF THE DAY”
This is a great technique to use if you are in desperate need for fresh content, but have no new ideas. Consider using the “…of the day” method, which means you can make “photo of the day”, “video of the day” or something similar, and later use it as evergreen content over and over.
Write a white paper. This suggestion is great for B2B marketers. Use a white paper to distribute a variety of kinds of content.
An E-book is a great way not only to attract new readers, clients or subscribers, but also a way to keep your existing readers close. Another variation of the e-book is a short, several-page report on a specific topic.
If you are dealing with sales, you can use feedback of your customers as a basis for new, evergreen posts.
Find a way to incorporate your information into a game to make it fun to learn.
Make your content easy to consume on a mobile or tablet. This can provide a new audience, and a carefully written info on your APP can be used as evergreen content.
History never gets old. This is something you can take advantage of, and create super interesting evergreen content that will never get old.
Sources: InfographicWorld, HeidiCohen