Your job search on the Internet is most likely fragmented. There’s a multitude of job boards, portals for sending applications and places to network in your specific industry.
Yet, one service remains the de facto destination across the social web for describing your experience and showcasing your professional skills.
It’s the largest and most popular social networking platform on the web for professionals, but can LinkedIn really land you a job?
The short answer is yes. It can definitely help your chances, especially when used correctly. In fact, take a look at the following tips that can give job seekers an edge when using the site.
1. Create a keyword-heavy profile title: Use keywords that support the type of work you do or want to be doing — and stay on target. Trying to be creative or incredibly unique will prevent your name from coming up in search results. For example, “writer” is better than “wordsmith”.
2. Join your college alumni groups: Use the fact that you have something in common to network within those groups. Some groups will be more active than others, but even so, starting a conversation can introduce your name to relevant contacts.
3. Never send LinkedIn invites unedited: Always customize the invite, unless it’s someone you know really well who will let it slide. Include basic info, such as where you met them, what you have in common you might like to discuss or a specific question you’re hoping to get in touch about.
4. Do “small goods” for your LinkedIn contacts: Consider congratulating them on accomplishments or commenting on articles they post. It’s a great way to stay current and supportive, and will help encourage others to do the same for you.
After following the above tips, check out who you might know from your college alumni group and reach out.
Also, when you find a job you want to apply for, do a quick search of your LinkedIn contacts to see if you have any connections who might be able to help you land the interview with a personal introduction, or at the very least, fill you in on the company culture.
Speaking of which, be sure to check out the company’s LinkedIn page to which you are applying, so you can have the edge when interviewing by demonstrating how you fit into that company’s corporate culture.