Getting lots of traffic to your website or blog is important: it makes your website more valuable, and sales increase as well.
Getting people to visit a website is a multi-million dollar industry with thousands of companies solely specializing in the area.
Whether its through search engines, advertising or getting other sites to link to yours, traffic means money. Below are some basic ideas of how you can get traffic to your website or blog, check it out.1. Useful and/or Original content Most important aspect of getting your website to be popular is to write great original content for it. The Internet has rightly evolved in such a way that you actually have to provide something genuinely useful in order to profit. Mostly, this means, that you have to be able to make the site genuinely interesting as opposed to writing meaningless garble, just trying to sell something without any content or plagiarizing someone else’s site.
Good content works in many different ways to your advantage. For one, search engines love great original content. They will know if you are just duplicated pre-existing work and will penalise you if you are. Secondly, your visitors love great original content as well and will link to your site or share it with others if they believe it has some value. Thirdly, if you write good, useful content, people will want to return to your site. Return visitors means return customers.2. PPC Advertising PPC advertising has got a bad reputation of late, but is still one of the best ways of ensuring traffic to your site. Unlike the other items on the list, this is the only one that will definitely cost you money. If refers to pay-per-click advertising where you sign up with a PPC Platform like Google Adwords who will display your advert on other sites including their own. Every time someone visits your site through that advert, you get charged, but you get the visitor. Google PPC platforms like Google will place your advert on relevant sites as to ensure the visitor is interesting in your site – i.e. targeted traffic. 3. Newsletters Never overlook the power of a newsletter. Getting people to sign up to your newsletter will make sure they don’t forget about your site. Providing you write good content (also see below point) then you’re audience will carry on reading your material. Newsletters also provide a good opportunity to allow you to sell products, be it your own or affiliate products. Providing your audience trust you and respect what you have to say, a newsletter can be a great way of making people continually visit your site. 4. Search Engine Friendly Web Design This is definitely one of the most important aspects because search engines will typically give you the most traffic. If search engines like Google don’t like your site, then you have no chance. For those who know a little about web design and HTML, make sure you have META tags and that they are relevant. Make sure your images have good descriptive ALT tags and that all important keywords are surrounded by heading tags. Make the navigation simple so that search engine robots can crawl through your entire site. If you have pages that are not linked to elsewhere on the site, search engines may not find them, or it will take them much longer. Remember, being search engine friendly is vital! 5. Posting Links It may sound pretty obvious, but posting links to your website on forums is important and not only because people will visit your site via those links. The more links pointing back to your site the higher search engines will rate your site and that in turn will improve how well your site is listed in search engine results.
As we said in the above point, search engines will give you most traffic, so you will want them to rate your site as highly as possible. You can also request link exchanges with sites which can help a little. Don’t spam forums with your link though as it will give your site a bad reputation and you may get penalised if the search engines pick up on it. Putting your link in your signature is a good method.6. Sitemaps A sitemap is usually a text or XML file that you write that lists all of the different pages in your site. You can then submit that sitemap to a search engine which will increase the speed in which that search engine will start displaying your pages. If you’re not sure about how to write a sitemap, you can get websites that will do it for you automatically, for free! 7. Articles for Article Websites Never underestimate the power of article marketing which essentially refers to submitting articles to popular article websites like EZineArticles. These article websites will rate highly in search engines and will get your articles to a larger audience. If readers like your articles, then you could be considered somewhat of an expert in your chosen niche and people will respect your website and hence visit it frequently. 8. Social Networking power Never underestimate social networking websites! Statistics of online users show that most spend the majority of their time on social sites, so this is where many website owners try and grab the attention of their audience. Social network sites also lend themselves to the viral strategy where your link could be posted exponentially. Websites like Facebook and Twitter are a great way of getting your site noticed. Also submit your sites to Digg and Stumbleupon, and have their relevant buttons on your site pages so visitors can share your site easily. 9. Affiliates and Joint Ventures You can always get a lot more done with a little help from your friends, and that is what affiliate and joint ventures is all about. Basically you are teaming up with like minded people and simply you promote what they do and they will promote what you do, using whatever resources are available to you and to them. Joint ventures are extremely popular with affiliate marketers and teaming up with the right people can be “make or break” time for your site. 10. Carefully pick the right Keywords and Keyphrases Obviously picking the right niche or subject for your site is imperative, but also is selecting the right keyword and keyphrases. These keywords and phrases will be placed throughout a site or a page with slightly more frequency than other words.
You essentially want search engines like Google to pick up on these words so when a potential visitor types them into a search engine like Google they are presented with your site at the top of the list! The keywords you choose should not be too competitive otherwise you will be swamped with competitors, yet you still want them to be popular enough to get traffic.