Bounce rate describes a way to measure the quality of your web traffic. Essentially, your bounce rate tracks the number of visitors who came to your site and then left in a hurry.
It’s measured in two different ways: The number of visitors who came to your site and never clicked over to a different page within your site.
Or the amount of time a visitor spends on your site – usually anything under 5 seconds counts towards your bounce rate.
Below are some tips from TrafficGenerationCafe to consider, if you want to lower down the bounce rate of your website, or blog.
10 ways to decrease your blog’s bounce rate
1. Entice readers to comment.
Commenting decreases your bounce rate. When someone leaves a comment, they are either redirected to another page on your blog (depending on how you have your system set up) or the page simply refreshes. That means your reader has just visited more than one page on your blog = decreased blog bounce rate.
2. Entice your readers to subscribe.
Try to build up an email list and decrease your bounce rate both in one shot. The idea is the same: when someone subscribes to your list, they are usually redirected to a thank you page or a “Please confirm your subscription” page, thus visiting more than one page on your blog.
3. Use internal linking.
You should always link to other related posts within any post you are writing. Not only will it reduce your bounce rate, but it also might greatly help you to rank better for your chosen keywords.
4. Open all external links in new windows.
If you have any links leading to external sites, whether in your sidebar or within posts, always make sure those links open in new windows. Opening all external links in new windows ensures that your readers don’t just wander off your site. The original page they clicked away from will remain open in their browser, and they will have to come back to it at some point.
5. Prominently display search box.
Make sure you provide that option to your readers; your bounce rate will thank you for it.
6. Use excerpts for your home page.
One way your readers will evaluate your site and decide if they want to stick around and read more is by scrolling down your home page to see what recent posts you’ve published. Having excerpts on the main page of your site (usually 2-3 sentences, or a paragraph) would also reduce your bounce rate. If your posts on the home page are too long, your visitors might get tired of scrolling and simply leave.
7. Avoid distractions.
Pop-ups, external toolbars, like your Twitter stream, peel-off ads – they all create distractions that in the end will affect your traffic conversion and bounce rate.
8. Make your “404 page” attractive.
When that happens, it’s important to capture the visitors that encountered your 404 page and redirect them to where they can find the information they are looking for. Place a few links on your 404 not found page that they might find helpful. Don’t let them just bounce off your blog and go look for the info elsewhere.
9. Display related posts.
This is another good way to increase your click-throughs and decrease your bounce rate. There are plenty of free plugins that will do the job.
10. Create “about” page.
Next to your home page, this is one of the most visited pages on any blog. It just might be what your visitors will want to click on next, thus decreasing your bounce rate; so make sure you display the link to your “about” page in the top navigation bar.